Книги жанра малый и средний бизнес
Главная цель – помочь новичкам самой популярной и высокооплачиваемой профессии лешмейкер разобраться в системе построения отношений с клиентами, научиться изящно разрешать вопросы, которые неизбежно возникают при работе с ними. Достичь высокого профессионального роста. Книга о том, насколько далеко мы готовы зайти в погоне за благосостоянием и блестящей карьерой уважаемого всеми профессионала. П…
Технический прогресс, наиболее полное удовлетворение потребительского спроса сегодня во многом определяются эффективностью работы небольших предприятий. Высокие темпы внедрения нововведений, мобильность технологических изменений, внедрение изобретений, быстрый рост сферы услуг и занятость, острая ценовая и неценовая конкуренция, ведущая, с одной стороны, к снижению цен, а с другой – к тому, что по…
Дополнительная образовательная программа «Предпринимательский паркур» создана в помощь учителю с целью организации продуктивной образовательной деятельности старшеклассников в области предпринимательской деятельности. В «Пояснительной записке» раскрыты вопросы актуальности программы, дана общая характеристика, определены цель и задачи программы. «Планируемые результаты освоения программы» соотнося…
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new custo…
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the «Myth of the Visionary» and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide comb…
Successful ownership transition requires effective decision making at the top Engaged Ownership is the definitive owner's guide to the family enterprise. Whether you're taking over a family business, family office, or trust, this book shows you how to work effectively with the management and board to keep the enterprise moving in the right direction. The first guide of its kind written from the ow…
Embrace Open Engineering and accelerate the design and manufacturing processes Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal «experts» for new ideas. Designers and engineers should be connecting with marketing, sales, …
Find out what happens when companies stop competing and start collaborating. Off-Centered Leadership considers an innovative approach to business by exploring what happens when companies stop competing and start collaborating – both externally in the marketplace and internally in building a culture of communication, trust and alignment. Brimming with lessons on entrepreneurship and culture from th…
Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup…
It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset. Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive chang…
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Insid…
Essential reading for any would-be entrepreneur Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to 'make it,' and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founder…
Become a force for change through community, access, knowledge, and innovation The Maker Revolution is a guidebook to the new industrial revolution. Artisans, crafters, DIYers, and inventors around the globe are changing the way we change the world—are you ready to join the movement? This book shows you how to find your place in the revolution. You'll learn how the movement came about, and how Mak…
Follow your own nature to achieve clarity, power, and success The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, transformation can be difficult and we tend to be our own worst enemies. We hold ourselves back without even realizing what we are capable of. In this…
A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in today’s business world To be unprofessional is not to be disrespectful. It is not to be reckless or lazy. It is not to be unpunctual, badly presented or poorly spoken. To be unprofessional is to be real. It is to create a vision that is unborrowed from the past. It is to develop products th…