Книги жанра управление бизнесом
Maximise the quality and efficiency of your organisation with Lean Six Sigma Are you looking to make your organisation more effective and productive? If you answered «yes,» you need to change the way it thinks. Combining the leading improvement methods of Six Sigma and Lean, this winning technique drives performance to the next level—and this friendly and accessible guide shows you how. The third …
Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or “technology” but for qualities of use and the environment. A product’s use is its pur…
Agricultural, energy or mineral commodities are traded internationally in two market categories: physical markets and financial markets. More specifically, on the financial markets, contracts are negotiated, the price of which depends on the price of a commodity. These contracts are called derivatives (futures, options contracts, swaps). This book presents, on the one hand, the characteristics of …
The corporate start-up incubator is currently developing in large companies as an essential approach to open innovation. It faces a global system involving varied contexts, issues and actors. Its implementation is an art and to succeed the corporate incubator must become a real «interaction architect». Using testimonials and real case studies, the author takes a dive into the structural and social…
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts and essential information into one single volume. It represents the most up-to-date, authoritative and accessible guide to the modern business world availabl…
Новая книга от автора бестселлера «Ген директора» Владимира Моженкова. Вы когда-нибудь видели, как ткут ковры? Вроде бы ничего необычного не происходит: сидит обыкновенная женщина, быстро и механически точно сучит руками. Делает какие-то незаметные, совсем незначительные действия, вяжет узелок за узелком. Вы смотрите час, два, три – но не видите результата. Проходит день, второй, третий – все по-п…
Джон Хеннесси – исследователь, ученый, предприниматель, председатель совета директоров Alphabet (материнская компания Google), президент Стэнфордского университета (2000–2016) и «крестный отец» Кремниевой долины. Автор предлагает новый взгляд на лидерство. Джон щедро делится уроками, которые он извлек, пройдя по пути лидерства, сделав головокружительную научную карьеру и состоявшись как предприним…
Stop chasing hot trends and start driving real growth It's Not Rocket Science blasts through the trends and false promises permeating the business world to help you and your company get back to basics and get things done. Why doggedly pursue the «next big thing» when the most effective drivers of growth are right under your nose? This book asserts that you've already heard, been taught, and know w…
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows y…
Add another dimension to your portfolio with commodities Do you know how commodities stack up against other investment options? Investing In Commodities For Dummies is a straightforward resource that provides an in-depth look at what commodities are and how they might prove beneficial to your portfolio. This approachable reference covers the basics on breaking into the commodities market while dis…
Solve the number one problem with today's young workforce—the soft skills gap The number one challenge with today's young talent is a problem hiding in plain sight: the ever-widening soft skills gap. Today's new, young workforce has so much to offer—new technical skills, new ideas, new perspective, new energy. Yet too many of them are held back because of their weak soft skills. Soft skills may be…