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Книги жанра зарубежная деловая литература

Mindfulness. Be mindful. Live in the moment.
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Be calm, collected and in the moment Too often, life just races by. You don’t fully experience what’s happening now, because you’re too busy thinking about what needs doing tomorrow, or distracted by what happened yesterday. And all the time your mind is chattering with commentary or judgement. Mindfulness allows you to experience the moment instead of just rushing through it. Being mindful opens …

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Teaming. How Organizations Learn, Innovate, and Compete in the Knowledge Economy
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New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work …

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Value Proposition Design. How to Create Products and Services Customers Want
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create …

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Executing Your Business Transformation. How to Engage Sweeping Change Without Killing Yourself Or Your Business
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Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”. Changing an organization is tough. Transformation is hard work that should not be attempted by the faint of heart or the weak of mind. But transformation is not rocket science either. By taking a realistic, simple and direct view of what is required to tra…

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The Ten Roads to Riches. The Ways the Wealthy Got There (And How You Can Too!)
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Profiles of some of America's richest people and how they got that way—and how you can too! While we can't promise that this book will elevate you to the ranks of the super-rich, we can say that within its pages you'll discover everything you need to know about how, exactly, many of America's most famous (and infamous) millionaires and billionaires acquired their fortunes. The big surprise is that…

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Getting Ahead. Three Steps to Take Your Career to the Next Level
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A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the United States, Joel Garfinkle reveals his signature model for mastering three skills to take your career to the next level: Perception, Visibility, and Influence. The PVI-model of professional advancement will teach you to: (1) Actively promote yourse…

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How to Retire in 12 Months. Turning Passion into Profit
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Are you sick of working day after day for someone else, dreaming of what you'll do one day when you retire? Why wait until you're old to enjoy retirement? How would you like to retire in 12 months? Stop dreaming about a better life in the future – create one for yourself today! If you're serious about getting the most out of life and want to discover how you can use your passions to pay your bills…

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Reinventing the Entrepreneur. Turning Your Dream Business into a Reality
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Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made million…

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Reinventing the Entrepreneur. Turning Your Dream Business into a Reality
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Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made million…

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Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience…

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The Facts of Business Life. What Every Successful Business Owner Knows that You Don't
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IF YOU BELIEVE THAT: Being your own boss can be a great career choice Success is what you decide it is Doing what you have a passion and talent for can be very profitable Monetary risk, hard work, and new ideas should be financially rewarded Understanding the business basics every successful owner focuses on—and in what order—would be beneficial Success works for you only after you’ve worked for i…

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The U.S. Technology Skills Gap. What Every Technology Executive Must Know to Save America's Future
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Is a widening “skills gap” in science and math education threatening America’s future? That is the seminal question addressed in The U.S. Technology Skills Gap, a comprehensive 104-year review of math and science education in America. Some claim this “skills gap” is “equivalent to a permanent national recession” while others cite how the gap threatens America’s future economic, workforce employabi…

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Buffett Beyond Value. Why Warren Buffett Looks to Growth and Management When Investing
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A detailed look at how Warren Buffett really invests In this engaging new book, author Prem Jain extracts Warren Buffett's wisdom from his writings, Berkshire Hathaway financial statements, and his letters to shareholders and partners in his partnership firms-thousands of pages written over the last fifty years. Jain uncovers the key elements of Buffett's approach that every investor should be awa…

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The Little Book of Big Profits from Small Stocks + Website. Why You'll Never Buy a Stock Over $10 Again
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The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls «breakout stocks» come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little B…

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Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy
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Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine …

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