Книги жанра зарубежная деловая литература
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them…
Turning smart girls golden; the women's guide to personal finance Rebranding finance with a feminine spin, It's Your Money, Honey is designed to encourage women of all ages to take a greater interest—and play a greater role—in the financial issues that affect their everyday lives and financial futures. Conversational, irreverent, and intelligent, this guide to wealth creation, wealth management, a…
The newest edition of the bestselling guide to authentic leadership communication Much has changed in the world since the original publication of Leading Out Loud, Terry Pearce's book on authentic leadership communication. Now, more than ever, the development of a leader's message is as crucial to success as the delivery of that message. In the third edition of his classic book, Terry Pearce shows…
The kid-friendly way to learning coding with Python Calling all wanna-be coders! Experts point to Python as one of the best languages to start with when you're learning coding, and Python For Kids For Dummies makes it easier than ever. Packed with approachable, bite-sized projects that won't make you lose your cool, this fun and friendly guide teaches the basics of coding with Python in a language…
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this ap…
Understand the realities of bipolar disorder When one receives the diagnosis that they or a loved one has bipolar disorder, it can be a time of fear and worry. Bipolar Disorder For Dummies, 3rd Edition explains the brain chemistry behind the disease and covers the latest medications and therapies. You'll get reassuring, sound advice and self-help techniques that you and your loved ones, including …
Your plain-English, full-color guide to the Nikon D7200 Your Nikon D7200 comes packed with enough power to satisfy even seasoned photographers. Unfortunately, it doesn't come with an easy guide on how to adjust the camera's settings to get the photos you want. That's where Nikon D7200 For Dummies comes in! Brimming with the tips, tricks, and friendly instruction you'd gain in a basic photography c…
Tips and strategies to fill executive-level positions Recruiting for high-end executives requires a special skill-set, and Executive Recruiting For Dummies is here to help you add this niche talent to your arsenal. Whether you're an in-house human resources manager or a professional recruiter at a search firm, this friendly guide walks you through each step of filling that senior, executive, or ot…
Want to make a big bet for an even bigger return? Start thinking small! While the majority of penny stocks are very risky, choosing the right ones can be extremely lucrative. Written by penny stock expert Peter Leeds—also known as The Penny Stock Professional—this hands-on, friendly guide takes the guesswork out of investing in penny stocks and gives you the knowledge to make smart investment choi…
Position your portfolio for growth with one of America's bestselling mutual fund books Are you looking for a trusted resource to help you add mutual funds to your investment strategy? With straightforward advice and a plethora of specific, up-to-date mutual fund recommendations, personal finance expert Eric Tyson helps you avoid fund-investing pitfalls and maximize your chances of success. Newly r…
Building substantial online investments is a page away Anyone can invest online, but without the right guidance and know-how, a well-meaning online investment can go wrong—fast. Inside, you'll find the investment strategies you need to pick a winning strategy, find an online broker, and build a successful investment portfolio. This friendly and easily accessible guide bypasses confusing jargon and…
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing an…
Your fun guide to digital photography with any device Whether you're shooting with an inexpensive point-and-shoot camera, a smartphone or tablet, a high-priced contraption, or one of those new-fangled action cameras, it's possible to take your digital photos from good to great by applying a few simple tricks—and Digital Photography For Dummies shows you how! Packed with tips, advice, and insight y…
Grow your stock investments in today's changing environment Updated with new and revised material to reflect the current market, this new edition of Stock Investing For Dummies gives you proven strategies for selecting and managing profitable investments. no matter what the conditions. You'll find out how to navigate the new economic landscape and choose the right stock for different situations—wi…
Determine the strength of any business with fundamental analysis Have you ever wondered the key to multibillionaire Warren Buffet's five-decade run as the most successful investor in history? The answer is simple: fundamental analysis. In this easy-to-understand, practical, and savvy guide, you'll discover how it helps you assess a business' overall financial performance by using historical and pr…