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Книги жанра зарубежная деловая литература

What's Stopping You Being More Confident?
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A prescriptive, commonsense approach to self-confidence and success With his bestselling book, What's Stopping You, Robert Kelsey helped thousands of people conquer their fear of failure and unlock their full potential in life. Now Robert is applying his unique approach to the subject of confidence. According to Robert, it’s not something that can simply be injected into us through motivational ex…

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Smart Things to Know About Decision Making
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Decision trees or backing a hunch – smart advice on the art and science of decision making.

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201 Great Ideas for Your Small Business
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Completely revised and updated edition of this very popular and successful small business book The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as «Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!» In this completely updated third edition of 201 Great Ideas …

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The Ultimate Money Guide for Bubbles, Busts, Recession and Depression
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Updated version of the bestselling book on how to grow and protect wealth in difficult economic times Having an effective financial plan has always been important; today, it's crucial. In The Ultimate Money Guide for Bubbles, Busts, Recession, and Depression—the updated and revised edition of the bestseller, The Ultimate Depression Survival Guide—author Martin D. Weiss shows readers how to create …

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Seven Steps to Financial Freedom in Retirement
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An interactive guide to mapping your retirement plans In Seven Steps to Financial Freedom in Retirement, financial advising and estate planning expert Harold Parrott guides the reader through the sometimes murky waters of retirement planning. Using a simple «Lifestyle Expense» planning approach customized to see how much money each person needs to live on in retirement, Parrott explains what inves…

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Find the Right Property, Buy at the Right Price
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The essential guide to buying the perfect investment property Interest in buying property is at an all time high. But while everyone’s talking about it, the number of people actually doing it isn’t escalating at the same rate. The reason is simple: would-be buyers are being held back by fears that they’ll choose the wrong property, and pay too much for it, too. Find the Right Property, Buy at the …

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Building a Small Business that Warren Buffett Would Love
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The guide to making money the Warren Buffett way The book that presents the same fundamentals that Warren Buffet used to turn an initial $105,000 investment into a $40 billion fortune in a way the general reader can apply, Building A Small Business that Warren Buffett Would Love is a succinct, logical, and straightforward guide to financial success. Highlighting one simple message: that Warren Buf…

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AARP Getting Started in Rebuilding Your 401(k) Account
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AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. While a majority of workers have money invested in their 401(k) plans-and are relying on these funds for retirement-few truly understand how to manage and maintain these accounts, especially during the recent economic downturn. In 2008 alone, most 401(k) holdings declined by twenty percent. These losses, compoun…

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52 Ways to Wreck Your Retirement. ...And How to Rescue It
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Retirement planning isn't something that happens at a specific point in time or at a specific age – we are all affecting our retirement plans every day with every decision we do or don't make. Canadians are living longer, and the average retiree in the future may have as much as 30 years of retirement to plan for, and there are many simple things that will impact our eventual retirement life. 52 W…

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What's Holding You Back?. 10 Bold Steps that Define Gutsy Leaders
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Leadership is not for everyone. It requires bold, gutsy individuals. If you accept that premise, you will find his [Bob Herbold’s] book rewarding reading. —Harvey Schachter, The Globe and Mail Quit hiding from tough decisions and learn to confront them head-on Why do managers at all levels sacrifice corporate success by shying away from making the tough decisions? What's Holding You Back? reveals …

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The Unauthorized Guide To Doing Business the Bill Gates Way. 10 Secrets of the World's Richest Business Leader
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Mega-mogul Bill Gates is quite simply the richest and most successful businessman of all time. His remarkable vision and obsessive desire to win have created a leadership style radically different to anything the business world has seen before. The Unauthorized Guide to Doing Business the Bill Gates Way draws out the universal lessons from Bill Gates' phenomenal success and identifies 10 secret le…

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Social Media Metrics. How to Measure and Optimize Your Marketing Investment
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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how…

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Startupland. How Three Guys Risked Everything to Turn an Idea into a Global Business
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The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free…

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Winning The War for Talent. How to Attract and Keep the People to Make the Biggest Difference to Your Bottom Line
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A new system of people practices that produce extraordinary business results Hiring and retaining great people is the key to profitable growth, but it is the number one issue keeping leaders and managers awake at night. Winning the War for Talent addresses this issue with an unconventional ‘how to’ guide of innovative techniques to source and retain skilled staff. This book shows you how to do awa…

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Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand
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Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You show…

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