Книги жанра зарубежная деловая литература
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertisi…
The Bogleheads are back-with retirement planning advice for those who need it! Whatever your current financial situation, you must continue to strive for a viable retirement plan by finding the most effective ways to save, the best accounts to save in, and the right amount to save, as well as understanding how to insure against setbacks and handle the uncertainties of a shaky economy. Fortunately,…
Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry – from attracting investors to your cause, to developing a food and beverages menu, to interior design and pricing issues – to help you keep your business venture afloat and enjoyable at the same time. If you already own a restaurant, inside you’ll find unbeatable t…
Hedge fund managers who survived and profited through the 2008 financial crisis share their secrets In light of the colossal losses and amidst the resulting confusion that still lingers, it is time to rethink money management in the broadest of terms. Drastic changes still need to be made, and managers who actually made money during 2008 make for a logical starting place. This updated and revised …
Find out where the new innovation hot spots are, what the next consumer waves will be, and where to catch them Asia's innovation hot spots are fast emerging as first-choice destinations for bright, young entrepreneurs. From Taiwan to Singapore, technology center hubs are forming to rival the original Silicon Valley. Startup Asia gives you a close-up view into the key growth trends shaping entrepre…
From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, c…
How to get past the crisis and make the market work for you again The last decade has left people terrified of even the safest investment opportunities. This fear is not helping would-be investors who could be making money if they had a solid plan. The Little Book of Trading teaches the average person rules and philosophies that winners use to beat the market, regardless of the financial climate. …
Yes I Can! is for anyone who ever said, “I wish I could be like that person.” Deep down we know that we all have the potential to be “that person”, but achieving it seems impossible in practice. Well it’s not impossible – you have the power to dramatically change your life. You can become more confident and motivated and find greater focus and direction in your life. You can become a better leader…
Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non-paying customers. Yet very few actually have a workable plan for claiming the missing revenue that results. This book gives you a complete solution and tool set to ensure your business maximizes its collections while maintaining an effective, profitable credit plan. Y…
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super …
The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix,…
With the weakening dollar a hot topic for retirees, savers, and investors, this Little Book delves into the economic turmoil in the U.S. and shows how to survive it The United States dollar is losing value at an alarming rate. According to the Organisation for Economic Co-operation and Development (OECD) index, the U.S. currency is 37 percent below fair value against the Australian dollar and 20 p…
How to turn personal passion into an organization with impact For anyone setting out to change the world, launching a nonprofit venture can be a powerful way to enact change. Whether bringing donated eyeglasses to children who have never seen clearly, revamping inner city schools, or bringing solar cookers to refugee camps, the act of doing good can be life-changing. Yet starting a nonprofit?and r…
As the majority of baby boomers retire over the next five to 10 years, succession planning will be vital for the long-term survival of many businesses. Australia is about to see a huge transfer of wealth from the baby boomer generation, yet many businesses, particularly family-owned businesses, struggle to ensure a smooth transition of business management and ownership. Myriad studies show that fe…
An upbeat antidote to the gloom and doom forecasts of the financial future Just about everyone is worried about the economy and markets. And the fear is that they will stay down for a long time. But a few brave voices say that the gloom and doom forecasts are just too pessimistic. Reality is that entrepreneurs don't give up. History is pretty clear, every time the economy is thought to be done, wo…