Книги жанра зарубежная деловая литература
"If you want to propel your success and dreams to realization, read Kick Start Your Success." —Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «Timeless wisdom presented in an extremely readable manner.» —Jay Conrad Levinson, author of the Guerrilla Marketing series of books «A wonderful little book filled wit…
This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership. Ideal for orienting readers to The Five Practices of Exemplary Leadership® model at the beginning of a workshop or coaching session or prior to administering the LPI® assessment, the article contains two case studies, a short desc…
Plain-English explanations of the new tax laws Each year, complicated new tax laws are created-and this year is no exception. From alternative minimum tax relief through higher exemption amounts to higher standard deduction amounts for nonitemizers, the rules of the tax game are constantly changing. The question is: will you have a strategy in place to make the most of these changes? Written by th…
Written by David Dotlich and Peter Cairo– two of the country's top executive coaches and educators– Unnatural Leadership debunks the common notion of the natural leader as a flawless figure. The book describes the truth about being a real leader in a business environment turned upside down by e-commerce, diversity, security concerns, globalization, and matrix structures. Drawing on personal experi…
How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen, Carson introduces his proven, simple promotional product strategies that are gua…
Praise For Results That Last «Quint Studer is a superb communicator with a deep belief in the power of relationships. His informal tone, sense of humor, and real-world stories bring his business principles to life. Results That Last has a vital, optimistic quality that will keep readers re-reading long after other leadership books have been relegated to a dark corner of the shelf.» –Nido Qubein, a…
One of Amazon.com's Best Books of 2007 Top 10 Editor's Picks: Finance and Investing The hedge fund industry's top managers have a penchant for high returns and low profiles. The combination makes them a regular focus of the media, eager to know what makes them tick. Now, thanks to Katherine Burton, who's been covering these noteworthy traders for Bloomberg News for more than a decade, we know cons…
In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.
EconoPower will provide you with a firm understanding of the influence of modern economics and how it can be used to improve the world we live in. It offers practical advice on numerous personal financial matters—earning, saving, investing, and retiring—based on the breakthrough contributions of behavioral economists. And it looks at how economists are working successfully on issues such as public…
For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure economy' and it will mean wrenching adjustments for our lives and institutions. Everyone from consumers, investors, businesses, and policy-makers will need to understand the changes afoot. Th…
Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities.» -Mark Fuller, Chairman, Monitor Group «Consumers are using technology …
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps m…
If you’ve wondered about how America can break links between oil consumption, terrorism, and the war in Iraq, A Declaration of Energy Independence: How Freedom from Foreign Oil Can Improve National Security, Our Economy, and the Environment will show you how our country can gain energy independence and solve its energy crisis. Written by a top energy expert, this book outlines seven economically a…
"A mediocre employee in your group is more than one mediocre employee–he or she is a human multiplier-effect, to the downside. If you have even one mediocre employee, you have announced to the world that mediocrity is okay by you, while conceding that you are willing to slow the entire group for the sake of the worst employee. Thus, allowing that one person to stay is not being kind or generous; i…
In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes—and how he uses tenacity and creativity to turn defeat into victory. Each chapter includes an inspiring story from Trump’s career and concludes with expert commentary and coaching from adversity researcher and author Paul Stoltz. Inspirational and intelligent, Never Give Up will …