Книги жанра зарубежная деловая литература
How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaini…
Bangladeshi villagers sharing cell phones helped build what is now a thriving company with more than $200 million in annual profits. But what is the lesson for the rest of the world? This is a question author Nicholas P. Sullivan addresses in his tale of a new kind of entrepreneur, Iqbal Quadir, the visionary and catalyst behind the creation of GrameenPhone in Bangladesh. GrameenPhone—a partnershi…
A fact-based and proven approach to help working mothers rediscover happiness as they balance their duties at home and work Science and sociology have made great strides in understanding what makes us happy and how we achieve it. For working mothers who face endless demands on their time and attention, What Happy Working Mothers Know provides scientifically proven and practical ways to find the ri…
Schwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to rei…
Following the success of the bestselling Multiple Streams of Income, Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper, and to a larger number of potential customers. This new updated edition includes the same wisdom that made Allen one of the most influential financial advisors in th…
Drawing on her own long-term research and extensive work experience, Janice Klein reveals how the power of people (insiders who are able to see problems from outsider's perspective), approach («pulling change»), and system (support infrastructure) combine to turn new ideas and concepts into institutionalized practices. In particular, certain people inside organizations «outsiders on the inside» ar…
While the American health care system has consistently been criticized for its noticeable detriments, few have taken the time to recognize the significant benefits and potential of this system. But with Skin in the Game, authors John Hammergren and Phil Harkins provide a comprehensive overview of the history of our health care system, an explanation of its current state, and a picture of the great…
Entrepreneur Stuart Skorman—the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video—grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming-of- age in the business world, Skorman gives an insider’s view of what it takes to start a business from the ground up. …
What separates ordinary salespeople from Heavy Hitters? The best salespeople are those «Heavy Hitters» who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales suc…
Praise for DRIVING EXCELLENCE «A well-organized compendium of immense common sense. [The authors'] values-based, walk-the-talk approach recognizes the fast-changing environment we live in. It shows the importance of aggregating and integrating knowledge and experience on a continuing basis. Finally, it demonstrates the significance of creating a culture that reinforces those values and takes pride…
Praise for Exceptional Selling «Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace.» —Guenter Lauber, Vice President, Siemens Energy & Automation, Inc., EA Systems «Exceptional Selling may be one of the …
"Peter Dougherty does the near-impossible in this brilliant book . . . [he] makes economics engaging and accessible." –Professor Larry J. Sabato, University of Virginia In this spirited and timely book, Peter Dougherty shows how economists are drawing on Adam Smith's civic writings to illuminate how the market creates not only fiscal capital, but «social capital.» Dougherty demonstrates how Smith'…
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareh…
Praise for Future Energy «Do not despair. Energy independence is in our future and this book has the road map! Bill Paul, one of the most astute observers of the energy scene, describes the new technologies that are taking us there and that will change our lives. A must-read book showing how business, citizens, and investors can take advantage.» —Consuelo Mack, Anchor and Managing Editor Consuelo …
Keynes and the Market is an entertaining guide to John Maynard Keynes– amazing stock market success. It weaves the economist's value investing tenets around key events in his richly lived life. This timely book identifies what modern masters of the market have taken from Keynes and used in their own investing styles–and what you too can learn from one of the greatest economic thinkers of the twent…