Книги жанра зарубежная деловая литература
Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated. Decision Making For Dummies is a candid resource that helps leaders understand the impact of their choices, not only on business, but also on their credibi…
In Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. Throughout the book, he explores a variety of clean energy sources–from solar power to biofuels–and shows how these renewable resources will spawn successful companies and rising share prices. Page by page, you'll discover the techn…
An exploration of acquiring real estate outside the continental U.S. Given the costly uncertainties of the domestic real estate market, buying a second home in desirable vacation areas within the United States has become nearly impossible for many. Increasingly, Americans are turning to more affordable regions overseas, some stay close-by in Mexico or Canada, while others are more adventurous, loo…
A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executiv…
Embrace strategies for improving your business and reaching your organization's goals «I wholeheartedly agree with Patrick Stroh: Good leaders understand strategy and good strategists need to be good leaders. Make this book a strategic tool for improving your business strategy.» – Harvey Mackay, author of the #1 New York Times bestsellerSwim With The Sharks Without Being Eaten Alive In today's fas…
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's firs…
Radical, creative, often extreme, and incredibly successful management techniques from a leading global entrepreneur Written from the point of view of someone achieving business success in today's turbulent economy, Forget Strategy. Get Results offers you a fresh way of thinking about successfully managing any sort of business, under any conditions. Controversial, thought-provoking, and entertaini…
China Versus the West is an innovative book. The author, a leading specialist on the international and Asian economy and business, presents the most comprehensive picture of the changing power balance between the emerging superpower China and the «old» developed economies of the West: mainly the US, Europe and Japan. The reader can clearly see in what areas and to what extent China has become the …
The need for realism in reform of its monetary system is what makes Bernstein’s story of the Power of Gold so timely. It is a compelling reminder that maintaining a fixed price for gold and fixed exchange rates were difficult even in a simpler financial environment….Peter Bernstein was reluctant to project the story of gold into the future. But to me his message was clear. Yes, gold will be with u…
Tami Longaberger is CEO of The Longaberger Company, the premier U.S. manufacturer of handcrafted baskets and other home and lifestyle products. With great tenderness, transparency, and candor, this book opens her heart, offering readers a glimpse of her unique “American Dream”—the kind not handed down or given freely—but earned by hard work and fierce tenacity. Whether sharing memories of her impo…
The final word on passive vs. active investing The debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In The Quest for Alpha: The Holy Grail of Investing, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is li…
The dismal truth about hedge funds and how investors can get a greater share of the profits Shocking but true: if all the money that's ever been invested in hedge funds had been in treasury bills, the results would have been twice as good. Although hedge fund managers have earned some great fortunes, investors as a group have done quite poorly, particularly in recent years. Plagued by high fees, c…
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, u…
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the ba…
An easy-to-understand how-to guide to the single most important thing you can do in investing – choosing and mixing your assets successfully. You don’t need to be an expert analyst, a star stock-picker, or a rocket scientist to have better investment results than most other investors. You just need to allocate your assets in the right way, and have the conviction to stick with that allocation. The…