Книги жанра зарубежная деловая литература
The Heretics of Finance provides extraordinary insight into both the art of technical analysis and the character of the successful trader. Distinguished MIT professor Andrew W. Lo and researcher Jasmina Hasahodzic interviewed thirteen highly successful, award-winning market professionals who credit their substantial achievements to technical analysis. The result is the story of technical analysis …
As the majority of Canadians are now spending much more than they make, their debt levels are reaching crisis proportions. Excluding mortgage debt, the average Canadian owes over $25,000 in consumer debt, which poses massive risks not only for the individuals carrying that financial load, but for our entire financial system. In Crushing Debt, bestselling author David Trahair (Enough Bull) warns Ca…
In Financial Darwinism, author Leo Tilman lays the groundwork for understanding the new financial order by introducing his evolutionary thesis and then outlines an actionable decision-making framework that enables financial institutions and investors to fully leverage the power of business strategy, corporate finance, investment analysis, and risk management. Financial Darwinism is an invaluable r…
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Written in a straightforward and accessible style, this reliable resource offers a complete overview of small business tax planning and provides you with the information needed to make tax-smart decisions throughout the year. Focusing on strategies that help you use deductions and tax credits effectively, shield…
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique e…
The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure – whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your …
Praise for Brand Advocates «Ignite your Advocates! Fuggetta shows you how.» —SCOTT MONTY, Head of Social Media, Ford «Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force.» —SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts «Ad…
Simplify tax and save money with streamlined bookkeeping Small businesses are often just that—small. Bookkeeping may be done by a professional outside the company, but more often falls to an employee or the business owner, who may or may not be well-schooled in the intricacies of tax law and business regulations. Tax time can end up costing small businesses a fortune in either professional fees or…
A forward-thinking approach to addressing corporate security challenges after 9/11 The Sentinel CEO takes a proactive look-from the perspective of top executives-at the ways business has changed since 9/11. Filled with in-depth interviews with America's leading CEOs, security experts, public officials, and academics, this essential tool underscores how a business's core values can help it address …
Praise for The Imperfect Board Member «Finally! A book about boards that isn't boring!» –Patrick Lencioni, author, The Five Dysfunctions of a Team «Everyone wins with good governance–countries, corporations, and community groups. In a compelling style like no one before him, Jim Brown helps leaders understand the keys for boardroom excellence. The Imperfect Board Member ought to be required readin…
Tough, smart business advice from the star of the hit TLC reality show «American Chopper» Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely succes…
The Million-Dollar Idea in Everyone gives you new and exciting ways to make money from your interests, insights, and inventions. With the phenomenon of ?open source innovation? it?s easier than ever to turn your ideas and expertise into profits. This book shows how lone inventors are being supplanted by everyday experts using blogs, virtual communities, and microbusinesses to bring ideas and inven…
A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By …
Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay show…
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (m…