Книги жанра зарубежная деловая литература
Praise for Rocking Wall Street «. . . the only four investment strategies you will ever need. . . I dare anyone to read this book and not wake up to the realities of Wall Street, and change their investing habits on the spot.» —Steve Trager Watson Retired CEO and CIO of the hedge fund Watson Investment Partners, LP «A true Renaissance man and teacher, Gary Marks adeptly explores four investment st…
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind «The Fright Challenge,» «The Transformation Mechanism,» and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with c…
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-relate…
Rapid Results! shows how to make large-scale changes succeed by using 100-day results-producing projects to develop this vital implementation capability. Written by Robert H. Schaffer, Ronald N. Ashkenas, and their associates—leaders in the field of change management—Rapid Results! describes an approach that has been field-tested by real organizations of every size and description to improve perfo…
praise for a fine line «A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective.» —Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com «At Flextronics, we fell in love with Hartmut …
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and inv…
The one book your bank REALLY does not want you to read. More than ever before, Canadians are frightened and stressed out about their retirement and financial future. With the mortgage, car payments and credit card bills, there never seems to be enough to pay the current bills let alone save thousands in RRSPs. At the same time, the large financial institutions are bombarding us with fearful messa…
It’s time for a new women’s revolution, but this time it’s not political—it’s personal. It's a time of historic opportunity. Learn what it takes to create the life of your dreams by starting your own business from your kitchen table, without compromising your job as a great mom. Find the money you need to start your business, then master the cutting-edge tools of social media to take it to the nex…
In partnership with international relief agency CARE, an inspiring look at how women around the world are developing businesses and creating opportunity. In this ground-breaking business book, management expert Mary Cantando examines the stories of women in the developing world who, with help from the non-profit organization CARE, have capitalized on personal and professional opportunities, contri…
Proven techniques for leading-instead of following-fast-changing markets Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through thick and thin. Dynamic, adaptable foxes, on the other hand, are alert for changes, learn from experience, embrace new ideas, and make the most of new trend…
Proven techniques for leading-instead of following-fast-changing markets Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through thick and thin. Dynamic, adaptable foxes, on the other hand, are alert for changes, learn from experience, embrace new ideas, and make the most of new trend…
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to peo…
Filled with in-depth insight and expert advice, The Vital Few vs. The Trivial Many will open your eyes to a new way of looking at the investment world, especially the stock market. You'll discover how to look past media hype to discern what the Vital Few or corporate insiders—those who know their companies best—are doing. By explaining which information is accurate and valuable, as opposed to that…
In Value Leadership, renowned management and investment expert Peter Cohan – whose 2002 stock picks gained 81percent when the S&P 500 plunged 24 percent— provides a new and powerful concept of sustainable corporate value. Using his expertise in understanding shareholder value, Cohan offers executives seven management principles that were tested in periods of economic expansion and contraction. The…
* Completely updated for all the new tax laws * Capitalize on every deduction! * Sole proprietor, corporation, or partnership? The Ultimate Guide to Running a Tax-Efficient Home-Based Business The advantages of operating a home-based business are countless, but what many owners don't realize, and are often not prepared to handle, are the host of complex tax issues surrounding a home-based business…