Книги жанра зарубежная деловая литература
HR professionals' guide to creating a culturally agile talent pipeline Succeeding in today's global economy requires organizations to acquire, develop, and retain professionals who can operate effectively around the world, irrespective of country or culture. More than ever before, organizations need a pipeline of professionals who possess cultural agility, the ability to quickly, comfortably, and …
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to …
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the n…
GUIDE TO MUTUAL FUNDS SECOND EDITION «Picking actively managed mutual funds is no mean challenge. And as the recent era underscores, past performance is of little help. The Morningstar Guide to Mutual Funds helps cut through the fog with a solid volume of constructive information. The central message–'truly diversify, keep it simple, focus on costs, and stick with it'–is not only timeless, it is p…
"If you want to propel your success and dreams to realization, read Kick Start Your Success." —Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «Timeless wisdom presented in an extremely readable manner.» —Jay Conrad Levinson, author of the Guerrilla Marketing series of books «A wonderful little book filled wit…
This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership. Ideal for orienting readers to The Five Practices of Exemplary Leadership® model at the beginning of a workshop or coaching session or prior to administering the LPI® assessment, the article contains two case studies, a short desc…
"Roger Axtell is an internationalist Emily Post." –The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists avoid the missteps and misunderstandings the world traveler can encounter. In Essential Do's and Taboos, Axtell shares the wisdom he has compiled over a life…
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and «hot buttons». Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business l…
An in-depth look at big pharma's flagship company The Merck Druggernaut takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admired Companies, Merck struggles to maintain its reputation for being the most ethical of the big drug makers, refusing to slash research and devel…
WINNING IS THE GOAL, THE CORPORATE SEASON IS ENDLESS, AND THE PRESSURE TO PERFORM IS 24/7 Winning isn't easy. The world is becoming more and more competitive, with a greater need than ever for people to work together effectively in teams to make organizations successful. There is no better model for success in business than the world of sport, with its bottom-line performance culture and its relen…
Many blacks in the workplace face a set of dynamics unique to being African American in a traditionally white, male-dominated world. In this landmark book, authors Ancella Livers and Keith Caver– co-facilitators of the Center for Creative Leadership's African-American Leadership Program for the past five years– explain how the leadership experience for blacks is radically different from the experi…
Reality rules for conquering life’s big challenges Stuff Happens (and then you fix it!) is a simple guide for getting through life’s rough spots and turning these challenges into positive opportunities for personal growth. Life, as good as it is, is sometimes going to throw some dirt on you. This uplifting and inspirational book by two award winning authors, internationally renowned Speaker Hall o…
In a slow real estate market, selling your house can be difficult– especially if you owe more on your mortgage than your house is worth. In times like these, it's not enough to simply list your home and wait; you actually have to sell your home. This practical, important book shows you how to use marketing techniques, advertising, repairs and upgrades, home staging, and other creative, effective t…
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, Decision Tech's CEO, faces…
Plain-English explanations of the new tax laws Each year, complicated new tax laws are created-and this year is no exception. From alternative minimum tax relief through higher exemption amounts to higher standard deduction amounts for nonitemizers, the rules of the tax game are constantly changing. The question is: will you have a strategy in place to make the most of these changes? Written by th…