Книги жанра зарубежная деловая литература
The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to b…
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edi…
Praise for THE RIGHT STOCK AT THE RIGHT TIME «It is a fundamentally good time to consider the strategies in this book. Macro-market timing, stock-specific approaches, money management revelations, and intermarket analysis. Even better that it is written by someone who has actually done it himself.» —Lindsay Glass Global Market Timing Specialist, Bloomberg LP «This book delivers a knock-out punch t…
Praise for The LEADERSHIP GENIUS of GEORGE W. BUSH «Finally, a fun-to-read book about George W. Bush that details the secrets to his success!» —Ken Blanchard, coauthor, The One Minute Manager «Political journalists love graduate student intelligence, the ability to make clever allusions in seminars, and in 1999—2000, they hassled George W. Bush for not having it. They didn’t realize what this book…
Leadership the Hard Way presents a method of living and working that can truly facilitate the learning of leadership. Their method shows how to go against the current, fight conventional wisdom, and embrace the unexpected. It is about trusting oneself and valuing intuition, principles, and imagination as much as hard skills and analysis. Frohman combines his counterintuitive ideas with experiences…
Following modern executives as they push themselves to the limits in life and in business In To the Limits, adventure writer Jim Clash examines the phenomenon of corporate leaders and millionaires who test their limits through high-end, risky adventure-and links the life and business lessons they have learned along the way. Based on his popular column in Forbes, Clash details his own exotic advent…
A proven system for rallying all of an organizations' employees around a new vision and ideas for making the vision stick When something at work isn't going smoothly, managers struggle with what part of the problem to tackle first. Do they start with cost reduction? Or should they go for process improvements first? The authors—who have helped hundreds of companies and individuals change and improv…
The High-Income Mortgage Originator «The authors have produced a comprehensive guide to becoming a successful mortgage originator. The book will benefit both the entry-level and seasoned originator.» —Anthony N. Gugliotti, Vice President, Naugatuck Savings Bank «The High-Income Mortgage Originator is a must-read for anyone starting out in the industry or changing careers. I found that the book cle…
Учитесь разбираться в том, как работают деньги! Сетевой маркетинг является настоящей школой бизнеса для людей, желающих овладеть навыками предпринимательства и создать собственное дело. В этой книге Роберта Кийосаки, автора бестселлеров «Богатый папа, бедный папа», «Квадрант денежного потока» и других, говорится о том, какими ценностями обладает сетевой маркетинг. Автор советует вникнуть в их суть…
Разоблачение заговора богатых от Роберта Кийосаки, инвестора, предпринимателя и автора финансового бестселлера №1 всех времён «Богатый папа, бедный папа»! Готовы ли вы узнать, что скрывают от вас те, кто правит миром денег? Хотите ли, чтобы сложные и путаные концепции были преподнесены вам в доступном виде? Если вы ответили положительно, то эта книга для вас. Прослушав ее, вы узнаете: • как богач…
In recent years, metals have been among the safest and most lucrative investments around, but they are not entirely risk free. Before you begin investing or trading in metals, you need authoritative information and proven investment strategies. You need Precious Metal Investing For Dummies. This straightforward guide eases you into the precious metals market with sound advice on trading and owning…
Getting Started in Investment Analysis is an approachable introduction to this important topic. It quickly teaches–you how to make overall judgments on investment data without having to do complicated statistical analysis. With this book as your guide, you'll discover how to choose stocks for savings and retirement, and learn–how to glean insights from investment data–by examining graphs and seeki…
A hands-on tool for conducting the successful, profitable sale of a business As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find…
Want to take control of your finances once and for all? Managing Your Money All-in-One For Dummies combines expert money management with personal finance tips. From credit cards and insurance to taxes, investing, retirement, and more, seven mini-books show you how to improve your relationship with money – no matter your age or stage of life. This easy-to-understand guide shows you how to assess yo…
A Must-read guide to real estate investing during turbulent times Given the current state of the economy, you might be asking yourself if right now is the right time to be investing in real estate. With the third edition of Getting Started in Real Estate Investing as your guide, you’ll quickly discover how a combination of commitment and caution can help you make it in today’s market. Designed for…