Книги жанра зарубежная деловая литература
A journalist travels the world to trace the origins of our clothes When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing? intimately describes the connection between impoverished garment workers' standards of living and the…
Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership—“the fundamental state of leadership.” The exploration of this transformative state is at the very heart of the book. Quinn shows how anyone can enter the fundamental state of leadership …
Growth is the central focus of every business, yet many businesses continually find ways to shoot themselves in the foot. In Milkshake Moment, Steven Little shows you how to identify and overcome the stifling behaviors built into your organization and get you back on track to substantive change and real growth. Read Milkshake Moment and find out how to ditch the pointless policies and stupid rules…
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler iden…
In this book, you will be introduced to generic best practice principles for a post credit crunch market. First, the book takes a closer look at the reasons why the market froze during the 2007 to 2009 credit crisis. Then you will learn how to use the principles explained here in your generic deal's typical life cycle stages. Throughout, each stage is discussed in detail, from strategy and feasibi…
Turning Passions Into Profits provides specific techniques for rapidly closing the gap between where you are today and where you'd like to be tomorrow. In this book, Christopher Howard teaches powerful, innovative tools for modeling and replicating the ultimate success of some of the world's greatest leaders and billionaires. With the ability to select and incorporate some of the traits, strategie…
If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to inve…
An illustrated business fable that gives you the faith, courage and confidence to win in today's tough economic climate Fear and uncertainty are staples of daily life in today's struggling economy. As bad as things can be, economic downturns also lead to new opportunities. It's easy to worry, give up and let fear paralyze you. However, you have more control than you think you do and how you handle…
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for a…
Praise for The Power of We «In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service. His experience, optimism, intelligence, and common sense are reflected in this fresh look at the rewards of partnerships.» -President Bill Clinton «The Po…
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edi…
In Testosterone Inc.: Tales of CEOs Gone Wild, bestselling author and New York Post columnist Chris Byron chronicles the Gatsby-like saga of the rise and fall of the celebrity CEO. During the height of the 1990s bull market, they were America’s new heroes: the heroes of business. They were our bold new leaders, cutting the fat, pushing for productivity, implementing visionary plans, and making str…
Learn and be inspired by the fascinating true stories behind 10 leading lights in black enterprise today . . . * While she won't share the formulas for her world-renowned hot sauces, Vivian Gibson, CEO of The MillCreek Company, is glad to impart her recipe for transforming a passion for cooking into a multimillion-dollar enterprise. * He went from sleeping in Central Park to heading a major film p…
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and e…
From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR «Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry.» –From the Foreword by William C. France, President, NASCAR «From its origins in Daytona in the '50s to today's live network broadcasts for millions of d…