Книги жанра зарубежная образовательная литература
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and k…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promot…
Natural ventilation is considered a prerequisite for sustainable buildings and is therefore in line with current trends in the construction industry. The design of naturally ventilated buildings is more difficult and carries greater risk than those that are mechanically ventilated. A successful result relies increasingly on a good understanding of the abilities and limitations of the theoretical a…
This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a unique contribution to this burgeoning field of study. Guides undergraduate students through the core questions of linguistics and cognitive science, and…
Design for Health: Sustainable Approaches to Therapeutic Architecture Guest-Edited by Terri Peters This issue of AD seeks out innovative and varied sustainable architectural responses to designing for health, such as: integrating sensory gardens and landscapes into the care environment; specifying local materials and passive technologies; and reinvigorating aging postwar facilities. Contributors i…
Untangle the web of fundraising regulations, with the latest updates for 2017 The Law of Fundraising is the definitive reference by the field's most respected authority, and the only book to tackle the increasingly complex maze of federal and state fundraising regulations. Updated to cover the latest changes to fundraising law for 2017, this book includes new coverage of donor-advised funds, inter…
Integrate critical roles to improve overall performance in complex engineering projects Integrating Program Management and Systems Engineering shows how organizations can become more effective, more efficient, and more responsive, and enjoy better performance outcomes. The discussion begins with an overview of key concepts, and details the challenges faced by System Engineering and Program Managem…
The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive e…
This volume is the continuation of a two-part series that focuses on salient topics and issues affecting Black males as they engage in adult education and learning. Considering the historical and current effects on the way these men participate in adult education, this volume broadens the conversations around adult Black males’ educational experiences by utilizing academic research as well as prog…
First ever critical study of Tolkien’s little-known essay, which reveals how language invention shaped the creation of Middle-earth and beyond, to George R R Martin’s Game of Thrones.J.R.R. Tolkien’s linguistic invention was a fundamental part of his artistic output, to the extent that later on in life he attributed the existence of his mythology to the desire to give his languages a home and peop…
From the founder of the worldwide 30% Club campaign comes a career book for women in a transforming world who don't just want to lean in, but instead, shatter the paradigm as we know it.‘I absolutely love her, I think she’s such a force for good’ Pandora Sykes, The High LowIn A Good Time to be a Girl, Helena Morrissey sets out how we might achieve the next big breakthrough towards a truly inclusiv…
The Times has the most famous letters page of any newspaper. This delightful selection of over 300 items of correspondence over the last century shows precisely why.As a forum for debate, playground for opinion-formers, advertising space for decision-makers and noticeboard for eccentrics, nothing rivals it for entertainment value. By turns well-informed, well-intentioned, curious, quirky and bizar…
There are worse things than disappearing.No one wants me to tell you about Sloane Sullivan.Not the lawyers or the cops.Not her friends or family.Not even the boy who loved her.But most of all, not the United States Marshals Service. You know, the people who run the witness protection program or, as it’s officially called, the Witness Security Program? Yeah, the WITSEC folks definitely don’t want m…
In this comprehensive, multidisciplinary volume, experts from a wide range fields explore violence in education’s different forms, contributing factors, and contextual nature. With contributions from noted experts in a wide-range of scholarly and professional fields, The Wiley Handbook on Violence in Education offers original research and essays that address the troubling issue of violence in educ…