Книги жанра зарубежная деловая литература
Get more bang for your buck in the commodities market and start trading today While Wall Street has been troubled, commodity markets have been soaring. Since 2002, commodities have outperformed every other asset class including stocks, mutual funds, and real estate. This hands-on, friendly guide gives you the basics on breaking into the market, dispels common myths, and shows you how to implement …
These days, having some level of personal debt is the norm: everyone you know has a credit card, a mortgage, a personal loan. And no matter your income level, the habits and behaviours associated with accumulating debt are universal; once you're in it, you become trapped in a never-ending cycle of working, paying bills, working some more, paying more bills. You feel like you are working for the ba…
A new breed of investing that combines making more money and making a difference First there were the «Profiteers,» investors who sought to make money regardless of the cost to society. Then came the «Do-Gooders,» investors who avoided «bad» companies and supported «good» ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: The HIP Investor. Written fo…
Don't just make money…make a difference. As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. Packed with advice, inspiration and real-life stories, it will help you: Define what you want to do and why you want to do it Find the right kind of funding Build a brand that makes you unique Find a team …
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. Th…
Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and have an awesome website that you can be proud of. Packed full of tips showing you what – and what not – to do, this book will guide you through the process of building the most valuable marketing tool yo…
A new look at delivering effective shareholder value from Peter Kontes, a true leader in the world of strategic management In The CEO, Strategy, and Shareholder Value, Peter Kontes, a true leader in the strategic management field, outlines the key to creating and growing shareholder value. The proper focus, contends Kontes, is in using quantitative measurements as guideposts on the path to success…
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solvin…
The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls …
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or «Foxes» is taken to a new level. The New Power Base Selling offers an updated and more i…
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. In The Secret of Shelter Island, nationally renowned financial analyst and bestselling author Alexander Green explores the complicated relationship we all have with money and reveals the road map to a rich life. Drawing on some of today's best minds and many of history's greatest thinkers, The Secret of Shelter …
Time is on your side—smart money management for Millennials Smart is the New Rich: Money Guide for Millennials is an interactive, step-by-step guide to all things money. From credit, student debt, savings, investing, taxes, and mortgages, CNN's chief business correspondent Christine Romans shows this newest generation of earners how to build wealth. You'll learn the old-fashioned approach that lea…
Written in an accessible style, The Loudest Duck is a business fable that offers an alternate view of a multicultural workplace through the use of practical stories and cultural anecdotes. For instance, the Chinese teach their children, «The loudest duck gets shot,» a viewpoint that gets carried into adulthood, while many Americans are taught, «The squeaky wheel gets the grease.» As a result, you …
Your most important business asset is already within you – realize it and capitalize on it Spirituality is the basis for all successful organizations and the most important asset you have in elevating you and your business to a new level of performance. The most successful individuals and firms in the world are changing the way they do business, in order to access a vast resevoir of untapped energ…
Financial legend Barton Biggs' fictional account of the hedge world and the broader workings of Wall Street Barton Biggs' latest book is an inspirational rags to riches story of drive and financial talent. Told through the eyes of a fictional insider, this engaging story provides a detailed look at the hedge fund business in the late 1990s and through the first decade of the twenty-first century. …