Книги жанра зарубежная деловая литература
Tired of working 9 to 5 for someone else, just to make ends meet? Looking for a path to financial freedom so that you can spend your time doing what you want to do? For many savvy Australians, property investing has lead to exactly that. They have found an investing method suited to their own circumstances and turns a property dream into an income stream – and, in some cases, an early retirement! …
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing …
Biblical solutions to dozens of the toughest challenges leaders face today. Concise, to-the-point, and highly useable, How to Lead by THE BOOK presents a series of personal and business challenges recognizable to leaders, then deals with each through insight, personal experience, and a discussion of why conventional approaches often fail. Each section then concludes with winning proverbs, parables…
Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising tur…
Train your mind to achieve new levels of success! Professionals and entrepreneurs do a great job of keeping up appearances. But if they're honest with themselves, they're short on living the life they really want. Train Your Brain For Success provides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be. Train Your Brain F…
After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. With a mix of ente…
Praise For THE LITTLE BOOK OF ALTERNATIVE INVESTMENTS «Ben and Phil have done it again. Another lucid, insightful book, designed to enhance your wealth! In today's stock-addled cult of equities, there is a gaping hole in most investors' portfolios…the whole panoply of alternative investments that can simultaneously help us cut our risk, better hedge our inflation risk, and boost our return. This L…
At long last a guidebook for employers that discusses workplace bullying from America's unrivaled leaders and creators of the workplace bullying consulting institute. Managers will learn how and why to stop bullying; prepare executives to lead the campaign and to resist undermining efforts of subordinates; and create a new, positive role for human resources. Outlining the required steps, The Bully…
Praise for Don't Count On It! «This collection of Jack Bogle's writings couldn't be more timely. The clarity of his thinking—and his insistence on the relevance of ethical standards—are totally relevant as we strive to rebuild a broken financial system. For too many years, his strong voice has been lost amid the cacophony of competing self-interests, misdirected complexity, and unbounded greed. Re…
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models tha…
A radical new management model for twenty-first century leaders Organizations today face a crisis. The crisis is of long standing and its signs are widespread. Most proposals for improving management address one element of the crisis at the expense of the others. The principles described by award-winning author Stephen Denning simultaneously inspire high productivity, continuous innovation, deep j…
The father of «open innovation» is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-…
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. T…
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail–îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Ap…
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it address…