Книги жанра зарубежная деловая литература
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a sing…
Leadership is not just for the execs in the corner office. It’s time we all stepped up and developed the mind of a leader. In a time of rapid technological change and economic uncertainty, businesses that thrive will do so through empowering employees at all levels to take an active role in leading themselves and their organisations to success. It's time that we all, at every stage of our careers,…
Fundamental principles for how Girl Scouts USA is run and why it's so successful Millions of American businesswomen, thought leaders, and politicians received their first lessons in salesmanship, money management, marketing, teamwork, and fulfillment in the Girl Scouts. The Girls Scouts has shaped the lives of more than 50 million alumnae alive today. Eighty percent of American female senior busin…
Transform your team during crises and establish an enthusiastic and strategic culture In an approach similar to the way a doctor reads a chart and runs tests to diagnosis an illness, Prescription for Lasting Success offers a practical system for solving problems in an organization. Leaders can get back on track and increase their effectiveness in spite of significant change. Readers learn to diagn…
It takes a special set of trading skills to thrive in today's intensely volatile markets, where point swings of plus or minus 200 points can occur on a weekly, sometimes daily, basis. The Volatility Course arms stock and options traders with those skills. George Fontanills and Tom Gentile provide readers with a deeper understanding of market volatility and the forces that drive it. They develop a …
A rousing and practical look at the extremely successful investments of top investors In his first book, The Billion Dollar Mistake, author Stephen L. Weiss showcased the biggest blunders of some of the world's legendary investors—which lost them billions of dollars on a single investment. Incredibly, the mistakes they made were the same mistakes made by everyday investors but for the magnitude of…
We live in a challenging, complex, inter-connected and unpredictable world beset by a range of seemingly insoluble problems. But, says Michael Fullan—an internationally acclaimed authority on organizational change—we have an increasing understanding of how to tackle complex change. This involves developing a new kind of leader: one who recognizes what is needed to bring about deep and lasting chan…
Survive and thrive in today's economy These are make-or-break times for business leaders. In today's defining moment, the «New Economy,» CEOs and other leaders in a wide variety of industries must face unprecedented conditions. Thriving in the New Economy gives you a unique look into some of today's best economic and business minds. A series of close profiles, the book offers inspirational persona…
Get more bang for your buck in the commodities market and start trading today While Wall Street has been troubled, commodity markets have been soaring. Since 2002, commodities have outperformed every other asset class including stocks, mutual funds, and real estate. This hands-on, friendly guide gives you the basics on breaking into the market, dispels common myths, and shows you how to implement …
These days, having some level of personal debt is the norm: everyone you know has a credit card, a mortgage, a personal loan. And no matter your income level, the habits and behaviours associated with accumulating debt are universal; once you're in it, you become trapped in a never-ending cycle of working, paying bills, working some more, paying more bills. You feel like you are working for the ba…
A new breed of investing that combines making more money and making a difference First there were the «Profiteers,» investors who sought to make money regardless of the cost to society. Then came the «Do-Gooders,» investors who avoided «bad» companies and supported «good» ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: The HIP Investor. Written fo…
Don't just make money…make a difference. As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. Packed with advice, inspiration and real-life stories, it will help you: Define what you want to do and why you want to do it Find the right kind of funding Build a brand that makes you unique Find a team …
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. Th…
As featured on The Project (Channel Ten), A Current Affair (Channel 9), ABC Radio and in Money Magazine. Stop giving your money away! You work hard for your money, and you work even harder to set and keep a budget that makes the most of it. But when tax time arrives, do you feel shorted on your return? Nearly everyone has to pay taxes, but the government is only entitled to so much of your money. …
Learn Small Business Accounting in 7 Days is your step-by-step guide to managing the accounts for your business. This small business guide moves beyond this basics covered in Learn Bookkeeping in 7 Days, exploring the trial balance stage, end-of-period adjustments, final reports, payroll and all that's in between. In 7 quick and easy steps this book arms you with the knowledge you need to successf…