Книги жанра зарубежная деловая литература
Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitable relationships—at the expense of no one but your competition… PRAISE FOR HONESTY SELLS «I've been in the field of sales leadership for twenty-four ye…
Winner of the 2003 Financial Times Germany/getAbstract Business & Finance Book Award Leading Geeks challenges the conventional wisdom that leadership methods are universal and gives executives and managers the understanding they need to manage and lead the technologists on whom they have become so dependent. This much-needed book? written in nontechnical language by Paul Glen, a highly acclaimed m…
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.» -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourse…
A comprehensive look at how to profit from the power of stock screening With thousands of stocks to choose from, how can you find the best ones to invest in? Simple: start with a handful of clues that tend to predict outstanding returns, and then search the entire market in seconds for stocks that are producing those clues. That's stock screening, and it's the best way—the only way, really—to cons…
Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pur…
So you've got the drive to start a business. You might even have the Big Idea all mapped out. But then you realise that you've got no money to take it to the next stage. Back to the day job? No way. That's where Freesourcing comes in. Believe it or not, you don't need money to start a business. There's an entire industry out there waiting to help you take your idea and make it happen… for free. Al…
In Simply Success, the former chairman and founder of Quill Corporation presents key lessons of entrepreneurship, including how to get started, set a vision, finance the business, and build a successful corporate culture. Based on his own experience, Miller shares his most hard-earned lessons, so you can avoid learning the same lessons the painful way. For entrepreneurs young and old, or even if o…
"Leadership the Sven-Göran Eriksson Way examines the leadership style of the Egnland football manager Sven-Göran Eriksson. Our argument is that Eriksson's aproach is important because it brilliantly exemplifies a new leaderhip which defies conventional and historical stereotypes of how leaders think and behave. Eriksson is not a tub-thumping bellower of orders. He is no dictator. Instead he is a m…
Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results.» —Anne Holland, President, MarketingSherpa «Despite its proven po…
Smart Questions offers an entirely new framework for creating solutions. Drawn from the authors' many years of research and field experience, the Smart Questions Approach reveals how the leading creators of solutions in almost every profession and walk of life—including business, government, education, and even in families—think and approach their assignments. The author’s holistic thinking approa…
An updated and revised look at the truth behind America's housing and mortgage bubbles In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, fifty lenders a month were going bust-and the people responsible for the crisis included not just unregulated loan brokers and con artists, but also investment bankers and home loan institutions traditionall…
True fulfillment in life doesn't come solely from success at the office or happiness at home; it comes from both. What if there was a way for you to balance the pressures and demands of work against the needs of your personal life—while simultaneously increasing your success at living and working? There is a way, and The Power of You! is it. Scott Martineau shows that real, sustainable happiness a…
Praise for Frank McKinney «My neighbor, Frank McKinney, is certainly a maverick and a spiritually grounded young man. The oceanfront homes he builds here in Florida are magnificent and unique. More important, Frank's life and the contributions he makes to his community and the world illustrate how a successful businessman can do well while doing good. The principles in Frank McKinney's Maverick Ap…
Step-by-step guidelines for making commodities a valuable component in any portfolio As stock market investing becomes increasingly hard to squeeze profits from, savvy investors are finding commodities to be the perfect vehicle for maintaining portfolio performance. Commodities for Every Portfolio shows commodities newcomers how to ease into this straightforward market, which strategies are best (…
A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures? The answers to these questions lie within Momentum, a fresh, zestful way of thinking about and organizing social chang…