Книги жанра зарубежная деловая литература
"Although Reminiscences…was first published some seventy years ago, its take on crowd psychology and market timing is a s timely as last summer's frenzy on the foreign exchange markets." —Worth magazine «The most entertaining book written on investing is Reminiscences of a Stock Operator, by Edwin Lefèvre, first published in 1923.» —The Seattle Times «After twenty years and many re-reads, Reminisc…
Инсайдерское откровение о том, как один человек построил мировую корпорацию, способную противостоять таким гигантам как Walmart и Amazon. Всего за десять лет Джек Ма, бывший преподаватель английского, основал и построил Alibaba Group, в которую сегодня входят: Alibaba.com, Alibaba Pictures, AliExpress.com, Taobao.com, Tmall.com, Alipay и другие. Джек Ма – Рокфеллер XXI века, акции Alibaba в 2014 г…
История успеха McDonald’s, рассказанная экс-исполнительным директором, более 25 лет жизни посвятившим компании. Узнайте, как обеспечить своему бизнесу устойчивое развитие, обратить хейт в лояльность, а лояльность – в обожание, постоянно увеличивать продажи по правилам McDonald’s. В формате PDF A4 сохранён издательский дизайн.
The book consolidates the practical tips and concepts that shaped the authors work with organizations and individuals around the world. It is written to allow people to benefit from what hitherto was only available to some of the wealthiest organizations. The ideas presented in this book will help the reader better conduct dialogue with themselves and others leading to optimal outcomes for all. Wr…
How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming–until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with…
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them,…
A definitive cultural history of high finance from one of the industry's most astute analysts Written by internationally respected financial expert Satyajit Das, Extreme Money shows how real engineering was replaced by financial engineering in the twentieth century, enabling vast fortunes to be made not from goods produced or services performed, but from supplying and trading money. Extreme Money …
The secrets to reclaiming your personal life and enriching your professional life—for the overstretched, overworked, and overanxious With the boundaries between professional and private life increasingly blurred by mobile technology, most people are simply finding it tougher to enjoy life either at home or at work. For those looking for a way out of the frustrating maze of daily life, bestselling …
A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within t…
What do you call something that has endured through nearly 30 years of practice and the scrutiny of research? “The Truth!” —Ken Blanchard, best-selling author of The One-Minute Manager From academia to government, healthcare to technology, faith-based to community advocacy organizations, The Five Practices of Exemplary Leadership® have stood the test of time as the world’s most trusted source for …
A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations. This book helps managers understand the crucial KPIs that should be im…
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do mar…
Куда уходят деньги? Узнайте с помощью kakebo. Обуздайте хаос в сфере личных финансов: контролируйте расходы, откладывайте деньги и достигайте финансовых целей. Kakebo – это надежная, проверенная временем японская система планирования бюджета. В Стране восходящего солнца ею пользуются даже дети – настолько она проста! В начале каждого месяца определяйте размер сэкономленной суммы, а в конце – подво…
Куда уходят деньги? Узнайте с помощью kakebo. Обуздайте хаос в сфере личных финансов: контролируйте расходы, откладывайте деньги и достигайте финансовых целей. Kakebo – это надежная, проверенная временем японская система планирования бюджета. В Стране восходящего солнца ею пользуются даже дети – настолько она проста! В начале каждого месяца определяйте размер сэкономленной суммы, а в конце – подво…
Куда уходят деньги? Узнайте с помощью kakebo. Обуздайте хаос в сфере личных финансов: контролируйте расходы, откладывайте деньги и достигайте финансовых целей. Kakebo – это надежная, проверенная временем японская система планирования бюджета. В Стране восходящего солнца ею пользуются даже дети – настолько она проста! В начале каждого месяца определяйте размер сэкономленной суммы, а в конце – подво…