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What separates ordinary salespeople from Heavy Hitters? The best salespeople are those «Heavy Hitters» who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales suc…
Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitable relationships—at the expense of no one but your competition… PRAISE FOR HONESTY SELLS «I've been in the field of sales leadership for twenty-four ye…
Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sal…
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red Book of Selling «You can never get enough of a good thing! Read this book and USE its contents!»– Anthony Parinello, Author, Selling to Vito and Stop Cold Cal…
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book dra…
"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world works». —Matthew D'Ancona, THE SPECTATOR «This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.» —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award win…
"This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced Selling Strategies Does the sheer thought of selling make you nervous and uncomfortable? Do you find it difficult to overcome price objections? Do you wish you c…
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler iden…
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edi…
Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today.» —Peter Handal, CEO, Dale Carnegie & Associates, Inc. «Every salesperson wants to get up to speed as fast as they can-but not as fast as their manager wants them to. SalesBURST!! helps every salesperson shift into fifth gear wi…
Praise for America's Corner Store «Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture. America's Corner Store is a genuine treat.» -James To…
Every sale is made or lost in 60 seconds—make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you’re swimming upstream, against a strong current, with a bag of rocks tied to your waist. Sales has changed. Legacy sales gimmicks destroy relationships rig…
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more …
«Продажник идет в сеть. Как продавать через мессенджеры и соцсети» – новая книга Владимира Якубы, бизнес-тренера, трижды признанного лучшим в профессии. Сегодня продавать по телефону становится все сложнее: клиент так и норовит попросить, чтобы вы «отправили всю информацию в вотсап». Уметь работать в соцсетях и мессенджерах – ключевой навык каждого современного продажника. Из книги Владимира Якубы…