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Книги жанра зарубежная деловая литература

Big Brown. The Untold Story of UPS
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Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies. For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one …

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Managing Your E-Mail. Thinking Outside the Inbox
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Manage information overload to save time and money E-mail is one of the most useful and efficient business applications ever developed. However, many people today dread the chore of sorting through an inbox crammed with messages that don't concern them and spam they don't want. In fact, research shows that North American office workers waste up to twenty hours every week sorting and managing their…

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Practical Negotiating. Tools, Tactics & Techniques
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Praise for Practical Negotiating: Tools, Tactics & Techniques «Practical Negotiating is an innovative, resourceful, and-as its name implies-practical guide to the art and science of negotiating. Unlike many books on negotiating, which are filled with theories and anecdotes, this one is rich with examples, tactics, and tips, which makes it the indispensable book when you are going into any negotiat…

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Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History
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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the…

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SalesBURST!!. World's Fastest (entrepreneurial) Sales Training
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Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today.» —Peter Handal, CEO, Dale Carnegie & Associates, Inc. «Every salesperson wants to get up to speed as fast as they can-but not as fast as their manager wants them to. SalesBURST!! helps every salesperson shift into fifth gear wi…

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Hire With Your Head. Using Performance-Based Hiring to Build Great Teams
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Hire with Your Head Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to find the perfect candidate for any position. Lou Adler's Performance-based Hiring is more powerful than ever! «We have chosen Performance-based Hiring because…

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America's Corner Store. Walgreen's Prescription for Success
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Praise for America's Corner Store «Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture. America's Corner Store is a genuine treat.» -James To…

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Rain. What a Paperboy Learned About Business
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RAIN is the first business parable written by bestselling business book author Jeffrey J. Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town. Through a series of humorous poignant vignettes, Jeff illustrates forty «rainmaker» business lessons that can be applied to not only paperboys, but a…

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Leadership Divided. What Emerging Leaders Need and What You Might Be Missing
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How senior leaders can re-connect to the emerging leaders hidden in their organizations A sea change has taken place throughout the culture of leadership; today’s emerging leaders are «opting out» of the same positions their predecessors coveted in years past. But many senior managers trained in traditional leadership still hang onto outdated approaches of command and control despite how much they…

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Jesse Livermore. World's Greatest Stock Trader
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"An excellent read." —Ace Greenberg, Chairman, Bear Stearns Richard Smitten's Jesse Livermore is the first full biography of the legendary trader profiled in the bestselling Reminiscences of a Stock Operator (Wiley: 0-471-05970-6). Although he died more than half a century ago, Livermore is considered by today's top traders as the greatest trader who ever lived. An enigmatic loner, misanthrope, an…

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The Ultimate Sales Managers' Guide
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Praise for The Ultimate Sales Managers' Guide «Klymshyn not only understands this great profession, he relates the passion and fun of managing sales people in this wonderful guide. We have waited for this for some time.» —Rand Sperry, cofounder, Sperry Van Ness, Commercial Real Estate Advisors «This book reminds us that we can never invest enough time and effort to reward and recognize the sales e…

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The Perfect Cover Letter
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Write the perfect cover letter every time! With fewer job opportunities and more applicants, just being qualified isn't enough to get the job you want. So how can you separate yourself from the pack? With the perfect cover letter, of course! With so much riding on it, a cover letter that attracts-and holds-the attention of your prospective employer is essential. This practical how-to manual shows …

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The Management Bible
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The Management Bible is the most comprehensive book on the topic of management available anywhere. It offers in-depth coverage of the entire range of essential topics for today’s managers and supervisors—from beginners to seasoned veterans—and includes practical, effective solutions for the everyday problems every manager faces. In addition, the book also includes proven tips and tactics that help…

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Everyone Leads. Building Leadership from the Community Up
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Praise for Everyone Leads «If America is going to continue to thrive in the twenty-first century, we must strengthen our sense of community. In Everyone Leads, Schmitz lays out the challenges for those of us who have a passion to make a difference and, more important, the strategies to spark lasting change from the grassroots up. His unique perspective and experience make this a must-read for comm…

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Consumer India. Inside the Indian Mind and Wallet
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A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so wi…

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