Книги жанра зарубежная деловая литература
This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and wh…
The Contemporary Global Economy provides a lively overview of recent turbulence in the world economy, focusing on the dynamics of globalization since the 1980s. It explains the main drivers of economic change and how we are able to discern their effects in the world today. A lucid and balanced survey, based on extensive research in data and documents, accessible to the non-specialist Written by a …
One man's worldwide entrepreneurial adventure…and how to follow in his footsteps Part memoir, part practical guide for any budding entrepreneur, Chicken Lips, Wheeler-Dealer and the Beady-Eyed M.B.A. is the story of how one man abandoned a cushy publishing job in Manhattan to pursue his dream of working for himself. Spanning eleven years, the book tells the sometimes moving, sometimes funny, and a…
A guide to the validation and risk management of quantitative models used for pricing and hedging Whereas the majority of quantitative finance books focus on mathematics and risk management books focus on regulatory aspects, this book addresses the elements missed by this literature–the risks of the models themselves. This book starts from regulatory issues, but translates them into practical sugg…
Few business activities can match Mergers & Acquisitions (M&A) in terms of the potential for reward and for danger. A successful merger or acquisition can allow a mid-tier company to leap into the top tier, bringing rich rewards to that company, and its employees and shareholders. The failure of a merger can, on the other hand, have a devastating impact, resulting a loss of credibility, destructio…
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. «Future back» thinking starts with stretching possibilities then makes them a reality «now forward». The best ideas emerge by seeing wha…
The market for credit derivatives–financial instruments designed to transfer credit risk from one party to another–has grown exponentially in recent years, with volume expected to reach more than $4.8 trillion by 2004. With demand increasing from the private sector for finance professionals trained in the opportunities–and dangers–inherent in this fast-changing market, finance courses are already …
This handbook invites readers who are interested in mediation, negotiation and conflict resolution to share the perspectives of experts in the field. Contributors include scholars, mediators, trainers and negotiators, all of whom are passionate about their work. Emphasises both internal and external factors as important sources of influence when negotiating conflicts. Explores the cultural and ins…
Clearing houses, or CCPs, were among the very few organisations to emerge from the global financial crisis with their standing enhanced. In the chaotic aftermath of the bankruptcy of Lehman Brothers, they successfully completed trades worth trillions of dollars in a multitude of financial instruments across listed and over-the-counter markets, and so helped avert financial Armageddon. That success…
Making Better Decisions introduces readers to some of the principal aspects of decision theory, and examines how these might lead us to make better decisions. Introduces readers to key aspects of decision theory and examines how they might help us make better decisions Presentation of material encourages readers to imagine a situation and make a decision or a judgment Offers a broad coverage of th…
The global economic crisis of 2008 was precipitated by a housing market crash, thus highlighting the destabilizing influence of the property cycle upon the wider economy. This timely book by a world authority explores why cycles occur and how they affect the behaviour of real estate markets. The central argument put forward is that growth and instability are inextricably linked, and that building …
Positive Psychology at Work brings the fields of positive psychology and appreciative inquiry together for the first time to provide leaders and change agents with a powerful new approach to achieving organizational excellence. Draws together positive psychology and appreciative inquiry in the context of leadership organizational challenges for the first time Presents academically rigorous and ref…
From the mid-1980s to the turn of the 1990s the international HR field was considered to be in its infancy. There continues to be both an evolution of territory covered by the field – a series of successively evolving cultural, geographical and institutional challenges faced by the multinational corporation (MNC) – as well as more critical questioning whether this has created an expanded or a frag…
'Every bit as good as the beer itself.' Sir Richard Branson From selling the first cases of Cobra out of the back of a battered old Citroen 2CV along the streets of West London to exporting to over 40 countries around the world, Karan Bilimoria's vision of a less gassy beer has travelled a long way. Starting out with a heap of student debt, a complete lack of industry experience and parents desper…
In the aftermath of the financial crisis, investors are searching for new opportunities and products to safeguard their investments for the future. Riding high on the wave of new financial opportunities are Alternative Alternatives (AA). However, there is a dearth of information on what Alternative Alternatives are, how they work, and how they can be profited from. The book defines what Alternativ…