Книги жанра зарубежная деловая литература
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four main areas: The Knowledge The Sales Call The Negotiation The Maintenance The book is the result of my 8 years of training in sales and negotiation skills…
How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming–until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with…
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them,…
A definitive cultural history of high finance from one of the industry's most astute analysts Written by internationally respected financial expert Satyajit Das, Extreme Money shows how real engineering was replaced by financial engineering in the twentieth century, enabling vast fortunes to be made not from goods produced or services performed, but from supplying and trading money. Extreme Money …
The secrets to reclaiming your personal life and enriching your professional life—for the overstretched, overworked, and overanxious With the boundaries between professional and private life increasingly blurred by mobile technology, most people are simply finding it tougher to enjoy life either at home or at work. For those looking for a way out of the frustrating maze of daily life, bestselling …
A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within t…
What do you call something that has endured through nearly 30 years of practice and the scrutiny of research? “The Truth!” —Ken Blanchard, best-selling author of The One-Minute Manager From academia to government, healthcare to technology, faith-based to community advocacy organizations, The Five Practices of Exemplary Leadership® have stood the test of time as the world’s most trusted source for …
A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations. This book helps managers understand the crucial KPIs that should be im…
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do mar…
The new edition of the classic change leader's workbook A blend of leadership development, project management, and execution, this perfect companion to the bestselling The Leadership Challenge has been refreshed in time for the 25th Anniversary of this trusted leadership development program. Updated with a new global perspective and new research, it is the ultimate change leader's workbook. Based …
Performance reviews vary from one organization to the next. This guidebook will help you understand how to use feedback in whatever performance review context you find yourself. It explains three feedback principles and four different types of feedback. It will help you understand when to use the different types of feedback and how to frame a complete feedback message, making it more likely that y…
What do you call something that has endured through nearly 30 years of practice and the scrutiny of research? “The Truth!” —Ken Blanchard, best-selling author of The One-Minute Manager From academia to government, healthcare to technology, faith-based to community advocacy organizations, The Five Practices of Exemplary Leadership® have stood the test of time as the world’s most trusted source for …
This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership in Asia. Ideal for orienting readers to the Five Practices® model at the beginning of a workshop or coaching session, the piece contains two Leadership Challenge case studies drawn from Asian nationals, a short description of the F…
More and more managerial challenges require leaders to be accountable-to take initiative without having full authority for the process or the outcomes. Accountability goes beyond responsibility. Whereas responsibility is generally delegated by the boss, the organization, or by virtue of position, accountability is having an intrinsic sense of ownership of the task and the willingness to face the c…
This is the workbook to be used in conjunction with Understanding Business Valuation, Fifth Edition, covering various valuation approaches, methods, and techniques. This fifth edition simplifies a technical and complex area of practice with real-world experience and examples.