Сет Годин – гуру маркетинга, предприниматель, экс-CEO по маркетингу компании Yahoo! – в своей новой книге размышляет, как устроен современный маркетинг. Вы узнаете, как видеть глазами клиента и создавать интерес к себе, как завоевать доверие целевой аудитории и почему маркетологи приносят пользу миру, когда продают. В формате PDF A4 сохранен издательский макет.
The allocation of limited public and private resources depends on reliable data and empirical analysis, and The Future of Philanthropy is filled with hard-to-find data, graphs, and charts, as well as full citation and source lists at the end of each chapter. It raises unsettling questions about the very assumptions upon which nonprofits are built and financed and about the future of nonprofit and …
The allocation of limited public and private resources depends on reliable data and empirical analysis, and The Future of Philanthropy is filled with hard-to-find data, graphs, and charts, as well as full citation and source lists at the end of each chapter. It raises unsettling questions about the very assumptions upon which nonprofits are built and financed and about the future of nonprofit and …
The allocation of limited public and private resources depends on reliable data and empirical analysis, and The Future of Philanthropy is filled with hard-to-find data, graphs, and charts, as well as full citation and source lists at the end of each chapter. It raises unsettling questions about the very assumptions upon which nonprofits are built and financed and about the future of nonprofit and …
The allocation of limited public and private resources depends on reliable data and empirical analysis, and The Future of Philanthropy is filled with hard-to-find data, graphs, and charts, as well as full citation and source lists at the end of each chapter. It raises unsettling questions about the very assumptions upon which nonprofits are built and financed and about the future of nonprofit and …
When the landmark book Collaborative Leadership was first published in 1994, it described the premise, principles, and leadership characteristics of successful collaboration. The book outlined an innovative way of building partnerships to solve the civic problems too big for anyone to solve alone as well as a new type of leadership that brings together diverse stakeholders to solve a community's p…
When the landmark book Collaborative Leadership was first published in 1994, it described the premise, principles, and leadership characteristics of successful collaboration. The book outlined an innovative way of building partnerships to solve the civic problems too big for anyone to solve alone as well as a new type of leadership that brings together diverse stakeholders to solve a community's p…
When the landmark book Collaborative Leadership was first published in 1994, it described the premise, principles, and leadership characteristics of successful collaboration. The book outlined an innovative way of building partnerships to solve the civic problems too big for anyone to solve alone as well as a new type of leadership that brings together diverse stakeholders to solve a community's p…
Этот текст – сокращенная версия книги «SMART-цели. 10 простых шагов к вашим целям в карьере и личной жизни» (автор Эс Джей Скотт). Только самые ценные мысли, идеи, кейсы, примеры. О книге Самая большая проблема важных планов – то, что они очень редко реализуются. Потеря мотивации, недостаток времени, неуверенность в своих силах и даже простая забывчивость год за годом мешают нам изменить свою жизн…
Этот текст – сокращенная версия книги Джона Коттера «Ускорение перемен. Как придать вашей организации стратегическую гибкость для успеха в быстро меняющемся мире». Только самые ценные мысли, идеи, кейсы, примеры. О книге Мир все более сложен и непредсказуем – истина сколь избитая, столь и актуальная для больших компаний, которые постоянно сталкиваются с новыми вызовами, испытывают множество рисков…
Этот текст – сокращенная версия книги Дона Тапскотта и Энтони Уильямса «Викиномика. Как массовое сотрудничество меняет все». Только самые ценные мысли, идеи, кейсы, примеры. О книге Книга Дона Тапскотта и Энтони Уильямса «Викиномика. Как массовое сотрудничество меняет все» повествует о новой экономической модели, построенной на феномене самоорганизующихся и взаимодействующих сообществ. Руководству…
When the landmark book Collaborative Leadership was first published in 1994, it described the premise, principles, and leadership characteristics of successful collaboration. The book outlined an innovative way of building partnerships to solve the civic problems too big for anyone to solve alone as well as a new type of leadership that brings together diverse stakeholders to solve a community's p…
The Board Member's Playbook–written for board members who are either familiar with or new to John Carver's revolutionary Policy Governance model–offers real-world scenarios that address the challenges that confront boards of all types of organizations. Step by step, the authors walk readers through a proven problem-solving sequence that allows them to find solutions consistent with the values and …
It is the desire of every rational person to achieve measurable success in their occupation. However, most persons pass through life unhappy with most aspects of their lives. We crave a good life but rarely carry our aspirations beyond the belief it could be achieved through hard work often in the wrong professions. We regularly work at tasks for which we are not suited and regrettably end up with…