Это уже пятая книга известного российского специалиста в популярной серии, посвященной вопросам истории рекламы в России. Предыдущие публикации автора вызвали значительный интерес у профессионалов в области рекламы и СО. Сегодня книги Александра Игнатенко продаются в России, США, странах, входящих в СНГ и ЕС, а также широко представлены в русскоязычных фондах многих европейских и американских унив…
Go beyond the basics: making SketchUp work for you Architectural Design with SketchUp, Second Edition, is the leading guide to this incredibly useful tool for architects, interior designers, construction professionals, and makers. With easy to follow tutorials that first brush up on the basics of the program and then cover many advanced processes, this resource offers both informative text and ful…
The classic visual guide to the basics of building construction, now with a 3D digital building model for interactive learning For over three decades, Building Construction Illustrated has offered an outstanding introduction to the principles of building construction. This new edition of the revered classic remains as relevant as ever, providing the latest information in Francis D.K. Ching's signa…
An easy-to-use illustrated guide to building codes for residential structures As the construction industry moves to a single set of international building codes, architects and construction professionals need an interpretive guide to understand how the building code affects the early design of specific projects. This newest addition to Wiley’s series of focused guides familiarizes code users with …
Dive into the history and application of the IBC Building Codes Illustrated: A Guide to the 2015 International Building Code, Fifth Edition is a bestselling complement to the International Building Code, or IBC. Designed to give you an insider's look at the origins of the IBC, how it can be interpreted, and how it applies to design and construction, this updated text offers new information regardi…
If you're embarking upon a career in interior design, here's a highly visual overview of the profession, with in-depth material on educational requirements, design specialties, finding a job, and the many directions a career in interior design can take. Featuring informative interviews with working designers, this Second Edition includes updated educational requirements and a list of accredited in…
A practical guide to SketchUp addressing the specific needs of interior designers Already a common and popular tool for architects and landscape architects, SketchUp is increasingly finding a place in the professional workflow of interior designers. SketchUp for Interior Design is a practical introduction for interior designers and students who want to learn to use the software for their unique ne…
The bestselling guide to architectural drawing, with new information, examples, and resources Architectural Graphics is the classic bestselling reference by one of the leading global authorities on architectural design drawing, Francis D.K. Ching. Now in its sixth edition, this essential guide offers a comprehensive introduction to using graphic tools and drafting conventions to translate architec…
The updated edition of a contemporary approach to merging traditional hand drawing methods with 2-dimensional and 3-dimensional digital visualization tools. Jim Leggitt?s Drawing Shortcuts shows how communicating with hand drawings combined with digital technology can be ingeniously simple, and this new edition makes an already popular technique even better. Completely expanded with new chapters a…
A new edition of Francis D.K. Ching's illustrated guide to structural design Structures are an essential element of the building process, yet one of the most difficult concepts for architects to grasp. While structural engineers do the detailed consulting work for a project, architects should have enough knowledge of structural theory and analysis to design a building. Building Structures Illustra…
A unique cost reference, updated and expanded, for architects, engineers, contractors, building owners, and managers Green building is no longer a trend. Since the publication of the widely read first edition of this book, green building has become a major advancement in design and construction. Building codes and standards have adopted much stricter energy efficiencies. Businesses, institutions, …
This revised edition of the successful primer thoroughly covers fundamentals of lighting design, and also serves as a handy reference for professional designers. The Fifth Edition is more comprehensive than ever, with new information on LED, energy efficiency, and other current issues. In addition, it includes more information for drawing ceiling floor plans and the application of designs to speci…
The Third Edition of Michael Doyle's classic Color Drawing remains the ultimate up-to-date resource for professionals and students who need to develop and communicate design ideas with clear, attractive, impressive color drawings. Update with over 100 pages, this Third Edition contains an entirely new section focused on state-of-the-art digital techniques to greatly enhance the sophistication of p…
Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on…
The best-selling guide…now completely updated to include online tutorials! Basic Perspective Drawing introduces students, both those in formal design courses and self-learners, to the basic principles and techniques of perspective drawing. Clear and accessible illustrations show how to construct perspective views one step at a time. The new, streamlined Sixth Edition contains must-have content for…